Based on the strength of our promo package for Dancing With the Stars Season 9, ABC invited us back to re-create the magic for season 10. Only this time they wanted us to repackage the entire show, something they hadn't done in 10 seasons.

We created a sequel to our famed desert shoot by relocating the dancers and celebrities to a rooftop high amongst a dramatic cityscape. We maintained the energy and dramatic scope of the previous season's package, but gave ABC an entirely new and dynamic toolkit to highlight the "live event" feel of the show.