LOOK! UP IN THE SKY!
A SUPER NEW LOGO:
ABC

No Ordinary Family Elements
Live Action
Advertising
Campaigns
Image Spots
Promos
3D
Branding
Titles
Typography
Editorial
Show Packages
Logos
Writing
Sports
Case Studies
The story

With ABC's new family superhero drama No Ordinary Family, approaching faster than a speeding bullet, L+C was asked to concept, design, and animate an expansive toolkit to promote the series. To protect the identities of the show's stars (or because they weren't available for a shoot—depends on who you ask), we had to figure out ways to showcase the characters' extraordinary abilities without showing the characters. We also wanted to stay true to the modern-day suburban locations of the show. So we came up with a series of common, suburban vignettes that are radically disrupted by super displays of super powers. Lawns get torn up, mailboxes smashed, laundry is ripped asunder—we even smashed the ABC logo through a brick wall—all for the greater good of TV promotion.

Our role
Design
Animation
Typography