A&E came to us with a clever premise to promote the hit series CSI: Miami, airing on their network. They wanted us to fool the viewer into believing they were seeing a typical hair product commercial before revealing it was in fact a crime drama promo! The devils!

We threw ourselves into the challenge, hiring a model with fantastic head of hair, styling her, placing her into a brightly-lit, typical hair commercial set, before rapidly changing the tone and revealing her to be a murderer, leaving the scene of a heinous crime.