To promote the launch of the new Bio channel, along with their brilliant new network tagline “True Story.” (created by yours truly), we created a campaign featuring a world of interconnected stories told in fragments. Occupying a single New York city block, we hop from person to person in the middle of a true story, ultimately creating the craziest overheard tale of all time. Dispersed throughout the frame are key elements of the new Bio brand, tying our microcosm together. It was the single greatest campaign ever created. True Story.