The story


After successfully completing a number of 3D spots for Digitas and Comcast, they asked us to put together a 2D, type-animation driven campaign to promote the new Xfinity brand. Specifically, the spots had to challenge AT&T's competing product in a friendly, legible, and aesthetically pleasing way. We provided them with four spots that have proven to endure, as Digitas and Comcast continue to modify the messaging while keeping the visual system intact and on-air.