Digitas needed persuasive and visually exciting spots to introduce Xfinity and its product benefits, and they needed it quickly. The overall tone of the spots had to communicate a great sense of urgency and the limited time offer they were promoting. We delivered a 3D world filled with televisions for the X-Day TV spot, and an enormous countdown clock made up of phones for X-Day Phone. Both spots featured  integrated content available through Xfinity, with messaging provided through dynamic supers and persuasive voice over. The spots were a success, and we have since created a number of versions to be used in multiple markets around the country.