For their upcoming miniseries The No.1 Ladies’ Detective Agency, HBO had seen and rejected a number of unsuccessful design directions, and while they didn’t quite know what they wanted, they knew exactly what they DIDN’T want: heartwarming, sentimental, overtly female or stereotypically African designs. With this criteria in mind, we crafted a title design and promo toolkit that won them over with a design playing off of the colors, textures, and signage of southern Africa.