To promote their upcoming 2009 series, Showtime needed graphic cards that matched the sexy, cool, young, big and important qualities of their series. We knew there was only one thing that could satisfy all those criteria: LASERS. And lasers we gave them. Bold, dynamic, colorful lasers announcing their show titles and messaging. The spot aired first at the Television Critics Association and went from there onto Showtime’s air, burning its brilliance into the retinas of people everywhere.