Speed TV was launching a new Thursday night block of programming and needed a kick-ass identity and campaign that would speak not only to their speed-hungry demographic, but to a wider, younger audience.

We created “BIG BLOCK THURSDAYS” — a night you can’t miss — linking the programming content to the network through insider terminology. This title created an attitude and tone that we carried into a broader campaign of TV spots, web, and print content, all celebrating the devotion of the Speed viewer to the Big Block.