L+C was tasked with creating a brand new look for the 2010 Nascar season on Speed TV. This ended up being an extensive deliverable list including 7 spots, 5 IDs, and 9 graphic packages for different programming blocks, comprised of footage from the Nascar library combined with footage we shot at Daytona. It gave all of us a chance to get a crash course in all things Nascar. Going to Daytona is like discovering the Superbowl for the first time - you can't understand how you, as an American, could be so out of touch with how most of your fellow citizens spend their Sundays. It was both enlightening and thrilling all at once.