SMITHERS, RELEASE THE HOUNDS.
Sit. Roll over. Win Best in Show:
USA

The 135th Westminster Kennel Club Dog Show Promo
Live Action
Advertising
Campaigns
Image Spots
Promos
3D
Branding
Titles
Typography
Editorial
Show Packages
Logos
Writing
Sports
Case Studies
The story

For the coverage of the 2011 Westminster Dog Show USA wanted to create a stylish showcase of pure breeds. We wanted to focus on their unique canine movements and the idiosyncratic details of each breed. Each dog, big or small, toy or terrier, had its own distinct swagger. Some would prance or strut. While others waddled our bounced. What we wound up with was a series of moving portraits that capture the dogs in action and highlight the perfection in each individual breed.

  

Our role
Design
Concept
Edit
Shoot