Versus was launching a new spinoff of its popular show The Soup (née Talk Soup), celebrating the often hilarious world of sports, and came to us to package the whole kit n’ caboodle.

We began with a shoot in a gigantic airplane hangar to set the stage for host Matt Iseman’s Wall of Sports. From a small sofa, and with a simple remote control, we gave Matt access to hundreds of sports clips playing simultaneously on an all-CG, airplane-sized television.

This obscenely-sized monitor then became the stage for all the in-show graphics, crafted as a toolkit to be used on the fly during their hectic taping schedule.