What would you say if I told you the big kahuna responsible for the most successful reality shows of all time got together with the big cheese of entertainment networks and those crazy kids launched a revolutionary new music program that would change the world as we know it? Impossible, you say? Not so. That aforementioned dynamic duo asked L&C to create a launch campaign for their next big hit, Opening Act, where regular folk get one shot to make it from the basement to the big stage, opening for their favorite band. How cool is that?