WITH / FURTHER ADO

National Geographic
Talent IDs

While in the midst of rebranding, National Geographic contacted Leroy & Clarkson to create a series of talent IDs that feature their premium talent in the first spots showcasing their new positioning and tagline.

We sat down with a fascinating collection of people and asked them for personal reflections on the meaning and ethos of the word FURTHER while interviewing them about their lives and humanity’s hopes. From award-winning documentarians (Sebastian Junger) to groundbreaking scientists (Neil deGrasse Tyson), we captured the wonderful diversity of the humanity National Geographic presents, delivering 13 spots from 9 interviews.

Did we learn anything? Yes. Yes we did.