It's About / Time

Normalzeit 

Integrated Campaign 

Austrian design firm Lichterloh and Fredi Brodmann - creator of the Normalzeit wristwatch, reached out to L&C to craft an international campaign that celebrated the watch and its unique history. Based on the public cube clocks that first appeared in Vienna in 1907, the Normalzeit watch is a stylish and contemporary design that has its roots in the fabric of Vienna’s cultural and social heritage. L&C created an animated narrative of the history of the design and its impact on the culture and standardization of public timekeeping in Europe, as well as an OOH campaign celebrating the design’s ubiquitousness.

We’ve always got time to do something this fun.