HT Materials Science asked us to develop their brand strategy and corporate identity while they focused on their day jobs -- assisting the world with reducing its energy consumption and carbon footprint. L&C created a brand architecture for all products, including user guides in multiple languages for their global clients. This is something a bit different for us, and we’re happy to have this B2B opportunity as HTMS is busy sitting in board rooms of the world’s largest companies getting the job done! For all of us.

HTMS’s MAXWELL is an innovative heat transfer fluid additive that provides higher thermal capacity for water or water-glycol based HVAC systems, reducing energy use. It has received acclaim, including the Green Product Award 2024, the Ecovadis Bronze Medal for Sustainability, and was selected by Fast Company as one of 10 most innovative companies in manufacturing for 2025.

brand strategy // brand identity // logo