CHALLENGE
Coaching Her Future is dedicated to keeping girls engaged in sports by equipping coaches with the tools, knowledge, and confidence to support female athletes. We began with just a concept, so the initiative needed a name and a cohesive brand identity to elevate its visibility, build credibility, and inspire coaches and athletes alike. We were launching a brand from the ground up -- one that would stand proudly alongside its partner, Dick’s Sporting Goods // House of Sport, ready for a national rollout.
SOLUTION
Leroy & Clarkson developed a full brand identity for Coaching Her Future, including:
Logo Design: A bold, empowering symbol.
Style Guide: Clear guidelines for typography, color palette, and imagery to ensure consistent brand expression across all platforms.
Collateral Materials: A range of digital and print assets, including social graphics, educational materials, and promotional pieces to engage coaches and athletes.
IMPACT
Coaching Her Future’s brand identity created a cohesive, professional presence that resonates with both coaches and female athletes. Through collaboration with Dick’s Sporting Goods, Coaching Her Future has strengthened its platform to educate and inspire, ultimately contributing to a future of more confident coaches and empowered female athletes.
TAKEAWAY
A strategic, visually compelling brand identity can amplify an organization’s mission, helping it connect with its audience and drive meaningful change.
Find out more at www.coachingherfuture.com
