Nasdaq is so much more than a stock exchange; they are heavily invested in any dealings related to finance, divided into multiple business verticals. So, once again our friends at Nasdaq came to L&C to get a targeted message out for each of its business units.
We worked with Nasdaq to craft diverse stories that highlight multiple aspects of business deals, then created a unified on-air campaign showing off Nasdaq's end-to-end products and services.
We cast an actor to be the face of Nasdaq, who guides viewers through high profile scenarios. It was a lot of fun, and we got to spend 3 days shooting in some of the swankest offices in New York City.