ABC News

Promo // Give It To Me Straight


When ABC News wanted to craft a brand campaign that spoke to their lack of spin and bias in today’s increasingly polarized news climate, they turned to L&C to help clear the air.

Peopled exclusively by real and honest American faces, this spot is centered around the notion that only someone who really loves you cares enough to tell you the truth…even if it’s not the truth you were hoping for.

Does it help that the voice of paternal truth is John Goodman?

You bet it does.