Traffic is at a Dead Stop on Northbound 405, Start Walking...
We hope you were prepared to Fear the Walking Dead.
AMC wanted us to capture the feeling of real world anxiety to generate viewer excitement and entice fans of The Walking Dead to become Fear the Walking Dead super fans.
The team at L&C developed a campaign to tease before the Summer premiere. Shot in Los Angeles, we produced three different scenarios looming with suspense, giving the viewer a sense that something is about to go horribly wrong.
True to the horror genre we let sound design play a big roll in the narrative. Environmental sound design and a dramatic score subtly ramp up to an unnerving pitch to reveal the Walker, creating tension and suspense.
Premiered August 23rd, 2015 on AMC