IT'S A BIG DEAL

Investigation Discovery

Promos // Big Deal Weekend

When ID wanted to launch their three biggest premieres in tandem with the most popular shopping day of the year, what else could Black Friday kick off other than a BIG DEAL WEEKEND. For ID, it’s drug deals and murder deals. If you’re not out shopping, settle in for some heinous crime.

Creative direction // written by // design // animation // editorial // post