L&C was asked to create a launch campaign for the first ever FREE 24/7 news organization. That’s Newsy, reporting just the facts and not the opinions for their fresh, new national OTA network. We started on the ground floor developing their positioning and strategy. From there, we developed the full 360 campaign that included multiple TV spots as well as creative for their national digital ad buy. We handled everything -- writing copy, design, animation, photo and live action shoots, editorial and post production -- all on a “breaking news” timeline. It’s wonderful to be part of an effort to present unbiased news stories from multiple perspectives. Different angles, no sides.
creative direction // writing // design // animation // photo shoot // live-action shoot // editorial // post
