When Nasdaq wanted to make a big show of their latest suite of product offerings, they naturally called the team at L&C to help them announce the launching of The Nasdaq Financial Framework.
Nasdaq is a long time leader in the FinTech world, so we began our narrative with a brief overview of technological breakthroughs before focusing on their latest achievement.
The financial world is constantly updating and adapting to new technology, with Nasdaq frequently at the front of the pack. This new suite reflects those market changes and allows the customer to decide how many of the applications they need. To reflect this we created a look that felt flexible and modular for Nasdaq to use as a sales tool and for their big events.