In Data/We Trust



How do you top a 100-foot wide LED screen? With a 280-foot immersive projection mapped wall. 

NBCUniversal came back to L&C to bring their 2015 upfront event to life. This year the focus was on data, big data. NBCUniversal is leveraging all sorts of data, shares, clicks, likes and dislikes into a new audience targeting platform. From the smallest of pixels to explosive arrays, L&C embedded the theme of data into each part of the upfront, giving a unified world class presentation. 


The show kicked off with a bang; a two minute edit packed full of NBCU talent ranging across 7 networks. The talent inhabited a fully graphic data universe bringing their energy and charm to the opening. The bulk of the run of show consisted of immersive sizzle edits for each network, looping data backgrounds and network logo animations. To tie the show up nicely, we closed on a musical number lead by the Prancing Elites.